Tsaritsino
Art Direction, Process design
2024

Tsaritsino

Tsaritsino is a representation of the method of interpreting and synthesizing two cultures — Russian and Western. Tsaritsino was designed as a vast experimental space and continues to be such for the contemporary user. Made in collaboration with Designworkout. Developed a visual system for various types of communication, created layouts, documented guidelines, designed merchandise, supported the implementation of the style through real-world projects, and oversaw art direction and rollout.

Details
Art Direction
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Tsaritsino is a "world within a world" (all the components of the 'larger world' — people, animals, plants, water, light, and buildings — are contained within a relatively small space), which allows it to be viewed as a model for many sociocultural processes. Tsaritsino embodies humanism, interconnectedness, and relationships, the ability to create something new by combining dissimilar elements, and the celebration of existence through an understanding of the beauty of creation.

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Some of the workflows  or interfaces for this project can be under NDA agreement.

Just (drop me a line) or (book a call) for more detailed enquire

(1)
Enquiries

I find it crucial to thoroughly understand the business details and design solutions that not only meet the objectives but also prioritize user experience and can be easily scaled.

People usually come to me for websites, branding or visual concepts.

(2)
Book a call

Typically, 30 minutes is sufficient for a first meeting. We’ll go over the task and put together a preliminary brief.

I will ask you to share what you are working on and how it’s going

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